Brand Promise, Strategic Reviews, and a Colorado Backpacking Adventure
Brand promise, strategic reviews, and a Colorado backpacking adventure. Here's what I've learned this month that can help your business.
HELLO! HERE ARE SOME THINGS I'VE LEARNED IN THE LAST MONTH THAT I BELIEVE WILL HELP YOUR BUSINESS:
Service means nothing unless it's connected to how a brand wants its customers to feel. I've been reading The Brand Promise, which does a wonderful job of connecting the dots between your organization's brand promise guarantee and religiously hiring based on core values. Your clients will not believe in the promise if your people don't act to deliver on it.
IS YOUR STRATEGY WORKING?
Set aside time each month for your leadership team to look at your company as an outsider would. Consider using an agenda like this to prompt the creative thinking needed to keep your company relevant long term:
• Personal Good News
• Monthly Strategic Training Topic
• Review of Strategic Objectives
• Key Strategic Metrics Review
AND ON A PERSONAL NOTE
Colorado Backpacking Trip — We enjoyed 4 days and 3 nights in the West Elk wilderness near Gunnison, Colorado. If you're looking for lots and lots of steep uphill followed by a few thousand feet of steep downhill hiking while wearing a full backpack, this is the trip for you. And we got to see this double rainbow on the drive back to TX.
If any of this resonates, feel free to reach out.
Does this resonate with you?
Ron works with IT services and growth-stage companies to build the leadership clarity and execution discipline that drives results.
Reach out to Ron