Newsletter4 min read

Cash Flow Blind Spots for IT Services Companies and 4 Signs Your Team Is Already Off Track in 2026

Cash flow is the blind spot that sneaks up on growing IT services companies. Plus: four signs your team is already off track in 2026 — and a very special personal announcement.

CASH FLOW: THE BLIND SPOT THAT SNEAKS UP ON GROWING IT SERVICES COMPANIES

Over the past month, I've been taking a peer group of IT services owners through a cash flow worksheet — digging into working capital, cash flow statements, and how easy it is to run out of cash right when things feel like they're going great.

Here's the uncomfortable truth: most MSP and project-based IT companies pay no attention to cash flow in their business. And this will inevitably put an unexpected and sudden strain on payroll, vendor payments, and your ability to invest in growth.

The Cash Flow Story tool (cashflowstory.com) has been eye-opening for the group. Every leader thinks they understand their cash conversion cycle… until they see the actual number.

If you don't have absolute clarity on:

• Where cash is leaking.

• How working capital is actually flowing in your business.

• What happens to cash when you add headcount or sign big projects.

…then now is the time to get answers. Comment on this post and I'll walk you through the same diagnostic I use with my peer group. It's simple, fast, and usually surprising.

2026 EXECUTION: IF THESE FOUR SIGNS ARE SHOWING UP, YOUR TEAM IS ALREADY OFF TRACK

We're halfway through Q1 — your leadership team should be in full execution mode against your 2026 plan. But many IT services organizations are already drifting. Here are four indicators I see again and again:

• Weekly leadership meetings aren't driving actual priority completion. If you're reviewing updates instead of removing obstacles, execution has stalled.

• Scorecards aren't updated weekly. MSPs that rely on lagging indicators (tickets closed, MRR booked, project revenue recognized) end up reacting instead of leading.

• The CEO is becoming a bottleneck. When escalations, approvals, or 'just one quick question' flow to you, it's a sign the team doesn't have clarity or confidence.

• Sales pipeline pacing is off. If Q1 isn't tracking to your net-new revenue target, you're already behind on margin for Q3 and Q4.

These issues don't solve themselves — and they absolutely compound. If even one of these feels familiar, comment on this post. I'll show you the exact reset process I use to get IT leadership teams aligned, accountable, and moving within two weeks.

AND ON A PERSONAL NOTE

I'm officially a grandfather! My grandson, Nico, arrived early on Saturday morning, February 8th. He and my daughter Quinn are back home and doing great. Exciting times here in our family.

Welcome to the world, Nico!
Welcome to the world, Nico!

Moments like this remind me why we build businesses in the first place: to create freedom, security, and time for the people we love.

If you want to scale your IT services company without losing your cash, your focus, or your life in the process, just hit reply. Let's talk.

Does this resonate with you?

Ron works with IT services and growth-stage companies to build the leadership clarity and execution discipline that drives results.

Reach out to Ron