Service means nothing unless it’s connected to how a brand wants it’s customers to feel – I’ve been reading The Brand Promise which does a wonderful job of connecting the dots between your organization’s brand promise guarantee and religiously hiring based on core values; your clients will not believe in the promise if your people don’t act to deliver on it.

Is your strategy working? Set aside time each month for your leadership team to look at your company as an outsider would. Consider using an agenda like this to prompt the creative thinking needed to keep your company relevant long term.

• Personal Good News
• Monthly Strategic Training Topic
• Review of Strategic Objectives
• Key Strategic Metrics Review

And on a personal note

Colorado Backpacking Trip – We enjoyed 4 days and 3 nights in the West Elk wilderness near Gunnsion, Colorado. If you’re looking for lots and lots of steep uphill followed by a few thousand feet of steep downhill hiking while wearing a full backpack this is the trip for you

And we got to see this double rainbow on the drive back to TX

If any of this resonates, feel free to reach out.